Debbie Bestwick is an industry leader with over 30 years in the games industry and is one of the founding members of Team17. Initially leading Team17’s Sales and Marketing department, Debbie went on to become responsible for all of the commercial and legal aspects of the business, working globally with top tier games distributors, publishers, developers, and licence partners.
Debbie became joint CEO in 2009 and sole CEO in 2010, leading the company through its 2011 management buy-out and subsequent sale of a minority stake to LDC in 2016. Debbie was awarded an MBE for services to the video games industry in 2016, joint winner of the Entrepreneur of the Year UK Disruptor category in 2017 and was awarded the inaugural Outstanding Contribution to the UK Games Industry at the 2017 Golden Joystick Awards.
Sukh Chamdal founded Cake Box in 2008 and co-founded the franchise arm of the business in 2009. He has over 35 years of experience in the food manufacturing and retail industry, having begun his career in the family business selling Indian sweets and savouries.
Sukh is a consultant for a food equipment company specialising in high volume food production. Sukh previously owned a food catering company suppling vegetarian food for functions and events.
Andrew has a background in technology, manufacturing and business services through corporate development and general management roles within both publicly quoted and private companies.
Andrew started his career in 1983 at Rothmans International PLC in production management. From 1986 to 1993 he had responsibility for corporate development activities at Britannia Security Group PLC, TIP Europe PLC and Brent International PLC before holding the position of Divisional Managing Director at Brent International PLC for six years.
Andrew was Chief Executive Officer of interactive retail software developer, Unipower Solutions and Head of Retail and CPG for EMEA at NYSE listed advanced analytics business, FICO, before joining Keywords as its Chief Executive Officer in April 2009.
CEO and founder Andrew Wass, was a sound recording engineer in 1995 when he identified an opportunity to supply small recording studios and educational establishments with personal computer based digital recording solutions.
Andrew has over 20 years’ business management experience and in 1998 he began selling IT systems for the audio recording market before launching Gear4music in 2003. Since then Andrew has retained overall responsibility for driving the Group’s growth.
Between 1992 and 1998, Andrew set up and ran his own recording studio business, having studied Popular Music and Sound Recording at the University of Salford. Andrew is a keen pianist.